ADVERTISING, ICT AND CONSTRUCTION
ONLY MEDIA WEB join last April 22 the training and networking event INNOVATION IS ON THE NETWORK organized by CONSTRUMÁTICA in the International Construction Exhibition CONSTRUMAT 09.
The speech of OMW, presented by JORDI URBEA, General Manager of OGILVY ONE, put forward the role of the on line advertising and the architecture, engineering and construction area, in keeping with the leitmotif of the event which dealt with the importance of new tecnologies in the development of this area to present and future challenges.
WHERE DO WE COME FROM? Construction area is little used to communicate, it relies too much on the traditional processes of information and it is poorly integrated into new technologies and advances and it moves among a dispersion and fragmentation of content and channels.
WHERE ARE WE? Given the doubts, complacency, habits and old patterns that do not work, it is necessary a change, which are already taking other areas.
WHERE ARE WE GOING? Which are the keys to be considered in difficult times?
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DEPOSING OLD AND INEFFECTIVE WAYS
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CREATIVITY
- DO NOT RELY ON THE CHANCE
- FIND A DIRECT AND EFFECTIVE WAY OF REACHING YOUR CUSTOMERS
- VISIBILITY
- POSITION AND KNOW-HOW TO TRANSCEND
- SAVING COSTS AND EFFORTS
- CREATION OF A SPECIFIC ON LINE CHANNEL OF COMMUNICATION
- THE USE OF NEW TECNOLOGIES AS A TOOL
- NEW SERVICES FOR NEW NEEDS, NEW MENTALITY FOR NEW CHALLENGES
- IN SHORT, THE NETWORK
SOME TOPICS could be dangerous. We often hear sentences like “I do not believe in communication” or “advertise myself on the network cannot get straight answers” or even worse: “Internet is the future”. But, Internet is not the future, Internet is the present!
BREAKING THE TOPICS. John Wanamaker [1838-1932], the father of modern advertising, said: “I know the 50% of my advertisements are wasted, but I don’t know wich 50%”. Adverstising can never be despised. Maybe we think we are immune to it, even to on line advertising. The new formats are the answer. Newsletters, digital magazines or digital publications are examples of good practice.
INNOVATION IS ON THE NETWORK. We talk about segmentation. It envolves the development of services and products adapted to new challenges and some clients that take part in a reality that is increasingly complex and specialized. Therefore, it is essential to establish a cross-way of communication in line with the innovation processes that are available to the construction area. We must seize it and betting on it.
Finding advertisements related to the marks at the sites where there is a real traffic and quality content is synonymous with value and brand recognition. The value of theses actions will improve with the maturation of practitioners on the possibilities of the network.
A SINGLE CHANNEL, INFINITE POSSIBILITIES. OMW creates a single on line channel grouping and prescribing advertising of major websites in this area in Spain. Its aim is to contribute to the maduration process of the communication on the network in which intervene the different partners of the architecture and construction area.
IN THIS TIMES OF UNCERTAINLY WE TALK ABOUT INNOVATION, THE REAL INNOVATION IS TO POSITION CORRECTLY ON THE NETWORK.
DO NOT RISK WITH CONVENTIONAL MEDIA, SEEK CONCRETE ANSWERS ON THE NETWORK AND GIVE VISIBILITY TO YOUR BRAND!
The event was also attended ÀLEX CASTELLOTE, Consultant of digital strategies of MULTIPLICA, who spoke about persuability and how to convert visitors into customers, MARC VIDAL General Manager of CINK, who focused the importance of social networks, ÁNGEL MORÁN, Commercial Director of PROYECTA, who dealt with the extranets of project and work, XAVIER CASADEMONT, Manager of Unidad del Banco BEDEC del ITeC, who analyzed the role of new technologies in the implementation of CTE and JORDI BER, Director of Strategy and Innovation of CONSTRUMÁTICA, who outlined the benefits of being part of the main portal of the construction in Spain and interact with the community of practitioners.
PHOTOGRAPHS OF THE SPEECH OF ONLY MEDIA WEB 
